News

Purity Soft Drinks' Juiceburst Skinny flavours - Product Launch

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

The rise of adaptogens in soft drinks

The Coca-Cola Co Performance Trends 2016-20 - data

Constellation Brands in fiscal-2021 - preview

MORE

Purity Soft Drinks' Juiceburst Skinny flavours

Purity Soft Drinks Juiceburst Skinny flavours

Purity Soft Drinks' Juiceburst Skinny flavours

Category - Soft drinks

Available - From this month

Location - UK

Price - "Price-matched against branded fizzy drinks"

Purity Soft Drinks has added two new flavours to its Juiceburst Skinny line up as it looks to appeal to health-conscious consumers. Pink Lemonade and Pomegranate & Blueberry join the existing Peach & Passion Fruit flavour. 

Each 400ml bottle contains 99 calories, the company said. The drinks are sweetened with stevia, contain a portion of fruit and are no-added-sugar. 

"Health is such a driving factor for consumers at the moment and will continue to determine the category for the next year. At Juiceburst we have been working hard to reduce sugar levels over the past 3 years and now, more than 75% of the Juiceburst range is no added sugar," said Emma Billinge, marketing director at Purity Soft Drinks. "Taste and unusual flavour innovation has also been a key focus for the brand and we work closely with flavour experts to deliver a high quality taste on all our products. Sugar has been removed in stages to help consumers get used to the new, less sugary taste profile." 

Stevia is increasingly used by soft drinks producers as they look to find alternatives to sugar. Last month, stevia giant PureCircle announced plans to expand its stevia footprint outside of China with a US$100m investment.


Related Content

How functional soft drinks can succeed by blurring consumers' lines - analysis

How functional soft drinks can succeed by blurring consumers' lines - analysis...

Are full-sugar soft drinks the new niche? - Comment

Are full-sugar soft drinks the new niche? - Comment...

First, they came for soft drinks... How the anti-sugar lobby will affect the alcohol industry - Comment

First, they came for soft drinks... How the anti-sugar lobby will affect the alcohol industry - Comm...

Soft drinks looks outside for expert health & wellness help - comment

Soft drinks looks outside for expert health & wellness help - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?