Purity Organic’s Sparkling will launch in four flavours

Purity Organic’s Sparkling will launch in four flavours

Purity Organic's Sparkling

Category - Bottled water, sparkling

Available - From this month

Location - US, east, west coasts and mountain regions

Price - SRP US$1.29 for 12oz, $4.99 for four-pack

Californian beverage company Purity Organic has launched a range of flavoured sparkling waters that contain 15% organic juice. Purity Organic Sparkling is designed as a low-calorie option and is being marketed as "Feel Good Fizz". The company says one 12oz can contains 100% of the recommended daily allowance of Vitamin C and ranges from 20 to 30 calories with no added sugar.

"Consumers want an organic, low-calorie option that has a richer taste and functional benefits," said Bernadette Aguirre, Purity Organic's marketing director. 

Purity Organic Sparkling is available in Watermelon, Lemon, Mandarin, and Grapefruit flavours.

A number of bottled water producers are getting in to the sparkling category. In June, AriZona Beverage unveiled AriZona Sparkling, a new range in five flavours.

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