Market research
Puration's Everx CBD-infused Strawberry Kiwi, Lemon Lime Sports Waters
Category - Cannabis drinks, functional drinks, sports drinks
Available - From March
Location - US
Price - TBC
Puration has lined up two flavours under its cannabis extract cannabidiol-infused (CBD) drinks range, Everx. Strawberry Kiwi and Lemon Lime CBD-infused Sports Waters will launch in the US this March, at Arnold Schwarzenegger's annual Arnold Sports Festival.
The company said it also plans to announce additional Everx CBD Infused Sports nutrition and wellness products in the run-up to the event.
The Arnold Sports Festival takes place in Columbus, Ohio from between 1 and 4 March.
Last November, US-based Puration said it would have a psychoactive cannabis beverage ready to launch in Canada for the expected legalisation of recreational marijuana.
The drinks industry continues to move into the cannabis area. In October, Constellation Brands agreed to purchase a near-10% stake in Canada-based medicinal cannabis company Canopy Growth Corp.
Is cannabis here to stay? Constellation Brands has the US$191m answer - Click here for a just-drinks comment
Sectors: Cannabis, Product launches, Soft drinks, Water
