News

MEXICO/US: Pura Vida Tequila Co recruits CMO

Most popular

How to reach Gen Z in the coronavirus era - focus

Coca-Cola alcohol launch a statement of intent

Interview - Beam Suntory CEO Albert Baladi

Coca-Cola reaps rewards of CEO's innovation bet

Global drinks deals in Q2 2020 - data

MORE

Pura Vida Tequila Co has upped its presence in the US with the appointment of a chief marketing officer.

Christopher Novosad, who will work out of Texas, is set to assume the role at the Mexico-based company, joining from the Houston Grand Opera where he had been director of public relations.

Novosad will “support the lead generation of the sales team and Pura Vida Tequila branding through internet-based advertising, content marketing, traditional and non-traditional public relations, podcasts and social-media initiatives”, the firm said earlier this week.

Pura Vida Tequila is being introduced into the Texas market, with a line of ultra-premium Tequilas consisting of Silver, Gold and Anejo variants. An Extra-Anejo label will be released towards the end of this year, with the company set to extend into California in 2012.


Related Content

Sazerac takes Corazon Tequila to Australia - market data

Sazerac takes Corazon Tequila to Australia - market data...

Scotch Whisky Association opens door to Tequila-cask Scotch as production rules relaxed

Scotch Whisky Association opens door to Tequila-cask Scotch as production rules relaxed...

Diageo adds to Tequila stable with Casamigos acquisition

Diageo adds to Tequila stable with Casamigos acquisition...

The future of the US three-tier system, Diageo's progress and Q1 results season - The just-drinks Analyst

The future of the US three-tier system, Diageo's progress and Q1 results season - The just-drinks An...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?