News

Public Health England calls for action over juice, dairy sugar levels

Most popular

What challenges face the lower-abv wine segment?

Technology bringing tasting events closer to home

What rum needs to do to recognise its potential

A-B InBev's Craft Brew Alliance purchase - Comment

How good for you is red wine? - ISFAR

MORE

Government advisory body Public Health England has issued new guidelines urging beverage companies to cut sugar levels in dairy drinks and juices.

PHE is targeting milk-based drinks left out of Aprils sugar tax

PHE is targeting milk-based drinks left out of April's sugar tax

The guidelines call for a 5% drop in juice-based drinks and a 20% fall in milk drinks, both by mid-2021. The guidelines follow the UK government's sugar tax, implemented in April, that put a mandatory levy on soft drinks containing more than 5g of sugar per 10cl, but did not penalise 100% fruit juices and dairy drinks.

Public Health England said the guidelines were necessary because children currently consume more than double the recommended levels of sugar, with fruit juice alone accounting for about 10% of the sugar consumed by 4- to 18-year-olds daily.

"The drinks industry has a key role to play in helping to tackle this by reducing the amount of sugar we buy and consume," PHE nutritionist Samantha Montel said. "We've already seen positive signs from this sector and hope to see them step up even more to the challenge."

A spokesperson for PHE told just-drinks that the guidelines are voluntary, but that the group has been working with the industry to help it achieve the goals.

"We will report to government, which has always said it may consider other measures if industry does not show sufficient progress," the spokesperson added.

PHE said the beverage industry had three options to lower sugar consumption through juice and milk drinks: reduce the levels of sugar in products; reduce portion size for products likely to be consumed in a single occasion; or encourage consumers to purchase lower sugar products.

How the sugar tax has transformed the soft drinks category - Comment


Sectors: Soft drinks, Water

Related Content

Drinks firms exposed as England lays ground for bottle-deposit scheme

Drinks firms exposed as England lays ground for bottle-deposit scheme...

First, they came for soft drinks... How the anti-sugar lobby will affect the alcohol industry - Comment

First, they came for soft drinks... How the anti-sugar lobby will affect the alcohol industry - Comm...

Kirin set to offload Lion Dairy & Drinks

Kirin set to offload Lion Dairy & Drinks...

Sugar - Which works best? Doing it yourself or being told what to do? - Sustainability Spotlight

Sugar - Which works best? Doing it yourself or being told what to do? - Sustainability Spotlight...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?