CHINA: ProWine China organisers hail event, plan 2014 repeat
ProWine China will be happening again in 2014, organisers say
Organisers of ProWine China say they are already planning to host the event again next year after attracting 7,650 visitors to the inaugural event in Shanghai last week.
The three-day show, run by Messe Düsseldorf and Allworld Exhibitions, saw 6,727 trade visitors come from mainland China, and around a further 900 from overseas, organisers said. A total of 570 companies exhibited at the show, with 30 countries represented.
Michael Degen, executive director at Messe Düsseldorf, which also operates the annual wine trade show ProWein in Germany, said: “We are proud and happy to have succeeded in bringing the prosperous concept of ProWein, which is based on variety, internationality and a pure business focus, to the Chinese market."
He added: “ProWine China made a very good start this year and on this basis we will continue the work for the next edition in 2014."
Last month, rival wine show organisers Vinexpo said it was cancelling a planned show in Beijing next year after failing to secure a licence from the Chinese Government.
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