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Provita Energy has entered into a brand development and distribution agreement with Beverage and Beyond Brands (BYB Brands), a subsidiary of Coca-Cola Bottling Co Consolidated (CCBCC).

As part of the deal, announced today (20 October), Provita Energy, a firm specialising in protein, vitamin and mineral infused beverages, will have access to the operational and supply chain capabilities of CCBCC and national sales handled by BYB Brands.

In return, CCBCC has acquired an undisclosed equity stake in Provita Energy US.

Initial distribution of Provita's newest line of products will be targeted at key markets across the southeastern US, including but not limited to Nashville, Tennessee and Charlotte, North Carolina.

The initial launch will include four products under the Provita trademark; Provita Energy, Provita Slim, Provita Chill and Provita Protein.


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