Generic wine trade body Provence Wines (CIVP) has confirmed the appointment of a new marketing director.

The organisation said today (29 January) that Géry Viziale will assume the position, after having spent the last ten years working for Orangina/Orangina-Schweppes. Viziale replaces Nathalie Chassard, who has left the CIVP to pursue other projects, a spokesperson told just-drinks.

"It is a positive time for Provence rosé in spite of the current economic climate," said François Millo, managing director of the CIVP. "We believe Géry's experience to date will be instrumental in driving the initiatives we have already commenced in the UK and our other key markets."

The CIVP represents 580 producers and 66 négociants in the Provence AOC region. Formed in 2004, the organisation came about when the three appellations of Côtes de Provence, Coteaux d'Aix-en-Provence and Coteaux Varois en Provence joined forces.