Exports of AOC rosé wines from France's Provence region increased last year by 15% on 2012 to 14m bottles, according to recent figures.

Trade body the Conseil Interprofessionnel des Vins de Provence (CIVP) said late last week that the US delivered an "explosion in demand" for the regions wines in 2013: Shipments to the country leapt by 40% year-on-year.

The US is the leading international market for Provence rosés, representing around 27% of the region's total exports in the segment.

"Embellished by the image of Provence, dry and lightly-coloured rosés are now very fashionable in the US," said the CIVP's director-general, François Millo.

16% of Provence rosé production was exported last year, compared to 11% for the broader French rosé segment.