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Prosecco outstrips Champagne growth across Europe - figures

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Prosecco sales in Europe have grown ahead of Champagne, according to recent figures, driven by the Italian sparkling wine's growing popularity in the UK market.

Champagne prices have fallen by 7% in the UK since the countrys Brexit vote

Champagne prices have fallen by 7% in the UK since the country's Brexit vote

Sales numbers released by IRI this week claim that Prosecco sales were up by 24% in value and by 23% in volume in the year to 30 September. Meanwhile, Champagne grew 0.9% in value but dropped 0.3% in volume during the same period.

Prosecco sales in Europe in the 12 months were worth EUR789m (US$835m), while Champagne was worth EUR1.4bn. 

IRI said Champagne prices had fallen 7% in the UK, following the country's decision to exit the European Union. The drop is down to store promotions, the firm said. However, Prosecco sales are worth EUR600m in the country, compared to EUR333m for Champagne.

"Whilst Champagne growth appears to be slowing significantly across most of Europe, although up in other parts of the world, Prosecco continues to grow in almost every market apart from the Netherlands," said Tim Eales, strategic insight director at IRI. "Even Cava, which seemed to fall out of favour with the rise in popularity of Prosecco a few years ago, has seen value and volume increases in most countries this year."

Earlier this week, the trade body for Prosecco hit back against health warnings made by UK newspaper The Daily Mail around the use of pesticides in the region where the sparkling wine hails from.


Sectors: Wine

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