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US: Progressive launches new Asian vodka in US

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Progressive Beverages has launched the first Asian vodka in the US market. HAN Asian Vodka is made with spring water and four times distilled barley vodka.

In a statement, Bill Palmer, founder and president of Progressive Beverages, said: "We have eagerly awaited HAN's entry into the vodka segment in the US. Over the past 3 years, Progressive and its industry-leading advisors focused on developing a truly unique alternative to standard western vodka that delivers a seamless drinking experience from beginning to end, through superior mixability, sessionability, and smoothness."

The launch is officially celebrated with a series of parties held at Mood in Los Angeles yesterday (25 July), Airport in San Diego tomorrow, and Ana Mandara in San Francisco on Thursday.

The company will begin major distribution drives across California through Young's Market Company.

HAN is available in select speciality liquor stores.


Sectors: Spirits

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