Westons Capel Rd Cider

Westons Capel Rd Cider

Westons' Caple Rd Cider

Category - Cider, 5.2% abv

Available - From this week 

Location - UK; initially 60 "premium" on-trade outlets in London 

Price - GBP4 (US$6) for a 33cl can 

Westons has launched what it claims is the UK's first "craft" cider in a can. 

Caple Rd Cider, with an abv of 5.2%, comes in a 33cl can and will retail for around GBP4. It is initially being released into around 60 premium on-trade outlets in the London area, but will be rolled out to the UK off-trade at a later stage, a Westons spokesperson told just-drinks.

The cider has been made with "fresh English apple juice" and matured for up to 18 months in oak, the Herefordshire-based company said. 

Westons said it has been inspired by the success of craft beer in cans. 

Geoff Bradman, Westons' head of sales, said: "The canned craft beer category has seen huge growth over the last couple of years, yet so far no one has launched a craft cider in can." He added that early feeback for Caple Rd had been "absolutely phenonmenal". 

Craft cider in cans is already prevalent in the US, where brands such as Boston Beer Co's Angry Orchard are available in the format.