News

Product Launch - Westons' Caple Rd Cider

Most popular

Everywhere is now a drinking occasion - Trends

How DNA testing will shape the future of drinking

Pernod Ricard Performance Trends 2015-2019

Major spirits brands dodge the US tariff bullet

Where should wine focus its on-premise efforts?

MORE

Westons' Caple Rd Cider

Westons Capel Rd Cider

Westons Capel Rd Cider

Category - Cider, 5.2% abv

Available - From this week 

Location - UK; initially 60 "premium" on-trade outlets in London 

Price - GBP4 (US$6) for a 33cl can 

Westons has launched what it claims is the UK's first "craft" cider in a can. 

Caple Rd Cider, with an abv of 5.2%, comes in a 33cl can and will retail for around GBP4. It is initially being released into around 60 premium on-trade outlets in the London area, but will be rolled out to the UK off-trade at a later stage, a Westons spokesperson told just-drinks.

The cider has been made with "fresh English apple juice" and matured for up to 18 months in oak, the Herefordshire-based company said. 

Westons said it has been inspired by the success of craft beer in cans. 

Geoff Bradman, Westons' head of sales, said: "The canned craft beer category has seen huge growth over the last couple of years, yet so far no one has launched a craft cider in can." He added that early feeback for Caple Rd had been "absolutely phenonmenal". 

Craft cider in cans is already prevalent in the US, where brands such as Boston Beer Co's Angry Orchard are available in the format. 


Related Content

Westons export boost to help drive 40% sales growth plan

Westons export boost to help drive 40% sales growth plan...

This week in beer & cider, featuring key trends for 2017, results from Boston Beer, Asahi and Sapporo and why the threat of excess beer choice is over-stated

This week in beer & cider, featuring key trends for 2017, results from Boston Beer, Asahi and Sappor...

"Astounding" Dark Fruit keeps Heineken's Strongbow draught cider in growth - figures...

SHS Drinks' Merrydown Crisp Apple Cider - Product Launch

SHS Drinks' Merrydown Crisp Apple Cider - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?