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Product Launch - Phillips Distilling Co's UV Sangria

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Phillips Distilling Co's UV Sangria

Phillips Distilling Cos UV Sangria

Phillips Distilling Co's UV Sangria

Category - Spirits, vodka, flavoured, 30% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$12.99 per litre, $11.99 per 75cl and $0.99 per 5cl bottle

Phillips Distilling Co has launched a sangria-flavoured vodka to meet rising demand for the wine cocktail.

Described as the first sangria-flavoured vodka to market, UV Sangria is designed to be mixed with lemon-lime soda and fresh fruit. According to Phillips Distilling, the sangria category has seen double-digit growth over the past several years.

Jason Connelly, Phillips' VP of sales, said: "With the rapid growth and increasing popularity of Sangria, the timing was perfectly aligned for the brand to introduce UV Sangria, making it easier for both consumers and bartenders to create sangria cocktails."

UV Sangria follows the launch in March of Phillips Distilling's UV Ruby Red Grapefruit.


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