Market research
Phillips Distilling Co's UV Ruby Red Grapefruit
The new product is designed for cocktails
Category - Spirits, vodka, flavoured, 30% abv
Available - From this month
Location - US, nation-wide
Price - SRP of US$12.99 per one-litre bottle and $11.99 per 75cl bottle
Phillips Distilling Co has added a new flavour to its UV Vodka range, Ruby Red Grapefruit.
The company claims grapefruit is one of the fastest growing flavour profiles in the US. In September, Phillips, which is a subsidiary of United States Distilled Products, launched its first seasonal extension in the UV Vodka range, UV Salty Caramel Apple.
Phillips Distilling Company today announced the launch of its newest flavor innovation, UV Ruby Red Grapefruit. Ripe for mixing or sipping on the rocks, UV Ruby Red Grapefruit is made with all natural flavors and real grapefruit juice, striking the perfect balance between tangy and sweet.
“UV has always delivered innovative flavors that resonate with consumers. Ruby Red Grapefruit is the next great offering that kick starts any cocktail and every occasion.”
As one of the fastest growing flavor profiles in America*, UV Ruby Red Grapefruit is the perfect new addition to the UV Vodka lineup. Distilled four times to ensure premium quality and taste, UV Ruby Red Grapefruit offers a sweet aroma of juicy grapefruit, stimulating the senses and ending with a tangy, smooth finish on the palate.
“UV has always delivered innovative flavors that resonate with consumers. Ruby Red Grapefruit is the next great offering that kick starts any cocktail and every occasion.” said Jason Connelly, Phillips Vice President of Sales.
UV Vodka offers a diverse portfolio of over 20 fun, colorful flavored vodkas. Most recently the company introduced a limited edition seasonal flavor, UV Salty Caramel Apple, as well as UV Sugar Crush and UV Sriracha, the only Sriracha-flavored vodka available today. Phillips Distilling Company was also one of the first in the industry to embrace the popular dessert flavored vodkas with UV Cake, UV Chocolate Cake, UV Whipped and UV Candy Bar. Other flavors include UV Blue Raspberry, Lemonade, Cherry, Apple, Salty Watermelon, Coconut, Grape, Orange, Vanilla, Citrus, and UV’s straight vodkas UV Vodka and UV 103.
UV Rub Red Grapefruit is available nationally and can be purchased at select liquor stores, grocers, restaurants and bars with a suggested retail price of $12.99 for a one liter bottle, $11.99 for a 750ml bottle and 99 cents for 50ml bottle.
Original source: Company Release
Sectors: Product launches, Spirits
