Product Launch - Pernod Ricard's Jameson Deconstructed range

Pernod Ricard's Jameson Deconstructed range

Category - Spirits, whiskey, Irish, 40% abv

Available - From 2016

Location - Global Travel Retail

Price - SRP of EUR36 (US$41) per bottle

Pernod Ricard has launched a Travel Retail-exclusive range for its Irish whiskey, Jameson.

The Deconstructed series is made up of three expressions - Bold, Lively and Round - and aims to bring new consumers into the Irish whiskey category. The expressions are each based on a “defining characteristic” of Jameson.

• Bold - Influenced by pot still whiskey 
• Lively - Influenced by grain whiskey 
• Round - Influenced by the wood contribution

The expressions were unveiled last night in Cannes at the Tax Free World Association exhibition.

To read a blog of the TFWA show, click here.

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