News

Product Launch - Pernod Ricard's Jameson Deconstructed range

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Anheuser-Busch InBev in 2020 - results preview

Spirits brand owners and their green efforts

Why imported beer matters less than ever

MORE

Pernod Ricard's Jameson Deconstructed range

Pernod Ricards Jameson Deconstructed range

Pernod Ricard's Jameson Deconstructed range

Category - Spirits, whiskey, Irish, 40% abv

Available - From 2016

Location - Global Travel Retail

Price - SRP of EUR36 (US$41) per bottle

Pernod Ricard has launched a Travel Retail-exclusive range for its Irish whiskey, Jameson.

The Deconstructed series is made up of three expressions - Bold, Lively and Round - and aims to bring new consumers into the Irish whiskey category. The expressions are each based on a “defining characteristic” of Jameson.

  • Bold - Influenced by pot still whiskey 
  • Lively - Influenced by grain whiskey 
  • Round - Influenced by the wood contribution

The expressions were unveiled last night in Cannes at the Tax Free World Association exhibition.

To read a blog of the TFWA show, click here.


Related Content

Pernod Ricard eyes US launch for Method and Madness Irish whiskey as craft comes to fore - just-drinks Exclusive

Pernod Ricard eyes US launch for Method and Madness Irish whiskey as craft comes to fore - just-drin...

Pernod Ricard's Secret Speyside single malts expand to UK

Pernod Ricard's Secret Speyside single malts expand to UK...

Pernod Ricard backs Jameson with US$175m expansion boost

Pernod Ricard backs Jameson with US$175m expansion boost...

Pernod Ricard's Method and Madness Irish Gin - Product Launch

Pernod Ricard's Method and Madness Irish Gin - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?