 |
Pernod's Chivas Regal Extra - the fifth expression of the blended Scotch whisky |
Pernod Ricard's Chivas Regal Extra
Category - Spirits, blended Scotch whisky, 40% abv
Available - From this month in Australia
Location - Australia; launching in global Travel Retail in March 2015; US in August 2015; in UK September 2015
Price - AUD73 (US$64)
Pernod Ricard has launched the first new expression of its Chivas Regal brand to be rolled out globally in seven years.
Chivas Regal Extra, with an abv of 40%, is being released in Australia this month, with other global markets to follow next year, including the US and UK.
The variant has been matured in Oloroso sherry casks with "the rarest" Chivas malts. It is the fifth expression in the Chivas Regal range and is being positioned between Chivas 12 and Chivas 18, Pernod said. Chivas Regal 25 was launched in 2007.
The launch will be backed by in-store promotions, sampling and digital and print ads, the company said.
In Pernod's last full-year results, Chivas Regal's global sales fell 4%, while volumes slipped by 7%.
Get full access
