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Product Launch - Pernod Ricard's Absolut Cherrys

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Pernod Ricard's Absolut Cherrys

Pernods Absolut Cherrys, being launched in the UK  next week

Pernod's Absolut Cherrys, being launched in the UK next week

Category - Spirits, vodka, flavoured, 40% abv 

Available - From 9 October 

Location - UK, on- and off-trade 

Price - RRP GBP18.85 (US$30) for 75cl bottle 

Pernod Ricard is set to launch a new flavoured variant of its Absolut vodka brand. 

Absolut Cherrys, with a 40% abv, is being released in the UK on- and off-trade from next Thursday (9 October). Pernod describes the variant as "made using 100% natural flavours" and containing "no added sugar". 

Adam Boita, Pernod's UK marketing controller called cherry a "popular flavour that's ideal for mixing".

Other Absolut variants include 'Raspberri', 'Grapevine' and 'Peppar'. 

In its last full-year, global volumes of the vodka brand fell by 4%, while sales slipped by 1%, Pernod reported in August


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