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Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange and Peach Mango
Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange, Peach Mango
Category - Soft drinks, fruit juice, reduced sugar
Available - From this month
Location - US, nation-wide
Price - US$2.49 per 64oz bottle
Old Orchard Brands has launched two new tropical variants in its Healthy Balance reduced-sugar juice drink range. Old Orchard Healthy Balance Pineapple Orange and Peach Mango contain 5g of sugar and 20 calories per 8oz serving, and join a 12-strong range of Healthy Balance juice drinks.
The company said the new flavours, which use Splenda no-calorie sweetener, fit within new dietary recommendations from the US Dietary Guidelines Advisory Committee. These called for a "massive reduction" in daily sugar intake to 12 teaspoons of sugar a day for US adults – after a report was issued estimating that Americans take in as much as 30 teaspoons of sugar a day.
Sectors: Product launches, Soft drinks
