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Product Launch - Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange, Peach Mango

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Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange and Peach Mango

Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange, Peach Mango

Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange, Peach Mango

Category - Soft drinks, fruit juice, reduced sugar

Available - From this month

Location - US, nation-wide

Price - US$2.49 per 64oz bottle

Old Orchard Brands has launched two new tropical variants in its Healthy Balance reduced-sugar juice drink range. Old Orchard Healthy Balance Pineapple Orange and Peach Mango contain 5g of sugar and 20 calories per 8oz serving, and join a 12-strong range of Healthy Balance juice drinks.

The company said the new flavours, which use Splenda no-calorie sweetener, fit within new dietary recommendations from the US Dietary Guidelines Advisory Committee. These called for a "massive reduction" in daily sugar intake to 12 teaspoons of sugar a day for US adults – after a report was issued estimating that Americans take in as much as 30 teaspoons of sugar a day.


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