Sunmagic Cherry & Apple Juice Drink

Sunmagic Cherry & Apple Juice Drink

Multiple Marketing's Sunmagic Cherry & Apple Juice Drink

Category - Soft drinks, juice

Available - From this month

Location - UK, nation-wide; Hancock's cash & carry, retail listings TBC

Price - SRP of GBP0.99 (US$1.60) per 50cl bottle

Distribution - Multiple Marketing

Multiple Marketing has launched a new flavour in its Sunmagic range.

The UK company said Sunmagic Cherry & Apple Juice Drink responds to “a gap in the market for such a flavour profile” in a 50cl format. The Sunmagic brand has 12 one-litre flavours available to all trade channels as well as 17 50cl variants.

This month, Multiple Marketing launched two new fruit juice ranges that comply with upcoming UK government standards for sale in schools.