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Product Launch - Molson Coors' Carling British Cider Orchard Fruits

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Molson Coors' Carling British Cider Orchard Fruits 

Carling British Cider Orchard Fruits

Carling British Cider Orchard Fruits

Category - Cider, flavoured, 4% abv 

Available - From now 

Location -  UK; on- and off-trade 

Price - RRP of GBP2.09 for a 50cl bottle 

Distribution - Molson Coors 

Molson Coors has launched a second variant of its Carling British Cider brand in response to the UK's growing "fruit cider" category. 

Carling British Cider Orchard Fruits version, with an abv of 4%, has been released across the UK on- and off-trade. The launch is being backed by a GBP5.4m ad campaign. 

Explaining the launch, Jim Shearer, Molson Coors UK's Carling brand director, said: "Cider is an exciting category and continues to attract more and more consumers with the fruit cider category registering 30% year-on-year growth." 

A cherry version of the cider was launched last March. 

In October, Molson Coors updated the pacakging for the brand


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