News

Product Launch - LoCa's Minus 33

Most popular

Finally, proof the UK gin boom is over - Analysis

Interview - Diageo's chief digital officer - Pt I

Interview - Pernod Ricard CFO Helene de Tissot

We may be bored of gin, but is the consumer?

The wine category in 2019 - just-drinks' Review

MORE

LoCa's Minus 33

LoCas Minus 33 contains 46 calories per serving

LoCa's Minus 33 contains 46 calories per serving

Category - spirit drink, juniper-infused, 33% abv

Available - from this month

Markets - UK

Price - RSP of GBP35 (US$54.60) per bottle

LoCa is eyeing calorie-conscious consumers with the launch of a 33% abv juniper spirit drink.

Minus 33 is a juniper-infused spirit that the company claims contains "almost one third fewer calories per serving than many other major brands of gin", at 46 calories per serving. The product will list its calorie content on the label.

This is LoCa's first product. The company was founded by Sam Trett. Backers include design company Good, the founders of Schuh and two former Whyte & Mackay executives.

Earlier this month, Kirin's Lion said it would list calories on beer labels in Australia.


Related Content

Cascara - a coffee by-product turning soft drinks heads - NPD Focus

Cascara - a coffee by-product turning soft drinks heads - NPD Focus...

Distilled Spirits Council hails new US, Canada, Mexico trade agreement

Distilled Spirits Council hails new US, Canada, Mexico trade agreement ...

William Grant & Sons’ Discarded Banana Peel Rum - Product Launch

William Grant & Sons’ Discarded Banana Peel Rum - Product Launch...

Molson Coors unveils Blue Moon brewery upgrade as taprooms flourish

Molson Coors unveils Blue Moon brewery upgrade as taprooms flourish...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?