The new vodka will be unveiled in Cannes next week

The new vodka will be unveiled in Cannes next week

La Martiniquaise-Bardinet's Poliakov Vodka Vanilla

Category - Spirits, vodka, 37.5% abv

Available - Launching at the Travel Free World Exhibition in Cannes next week

Location - Global markets

Price - US$18 per bottle

La Martiniquaise-Bardinet has launched a new Poliakov flavour as it overhauls the vodka brand's flavoured portfolio to combat “flavour fatigue”.

Poliakov Vodka Vanilla joins seven other flavours, including Mandarin, Lemon and Strawberry, and is debuting at next week's TFWA Travel Retail exhibition in Cannes, France. New recipes for the revamped range use “natural aromas, in order to bring out the best in each flavour”, La Martiniquaise-Bardinet said.

The overhaul also includes new packaging and a focus on “within-reach and familiar flavours”, it added.

In February, Martiniquaise-Bardinet released footage that showed a bottle of Poliakov launching into space as part of a marketing campaign.