Product Launch - KWV's Earth’s Essence Pinotage

KWV's Earth’s Essence

Category - Wine, Pinotage, South Africa, 14.3% abv

Available - From this month

Location - South Africa, in off-trade

Price - In South Africa, ZAR89 (US$8) per 75cl bottle

Distribution - In South Africa, through Liquor Runners

KWV has launched what it claims to be the world’s first ‘natural’ Pinotage. Earth's Essence does not contain any sulphites or preservatives, thanks to a patented process using indigenous Rooibos and Honeybush wood.

“Consumer trends indicate that they are searching for more natural products in their everyday life,” said KWV's global brand manager, Tania Theron-Joubert. “This new process provides them with more alternatives to choose from. This uniquely South African product creates an exciting new wine category and innovation in winemaking."

Earth's Essence is due a broader roll-out to other markets, including Sweden, Finland, the UK, Germany and the Netherlands early next year.

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