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Product Launch - Kirin's Lion Hahn Radler

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Kirin's Lion Hahn Radler

The radler is 3.2% abv

The radler is 3.2% abv

Category - Beer, radler, 3.2% abv

Available - From end of July

Location - Australia

Price - SRP of AUD18 (US$13.30) per 6x33cl bottle, AUD54 per carton

Distribution - Lion

Kirin's Australian subsidiary Lion has launched comparatively higher-abv radler under its Hahn beer brand that is designed to "better suit the tastes of Australians".

The 3.2% Hahn Radler is 70% beer and 30% lemon compared to a half-and-half mix in a traditional-style radler. Lion said there are about 2.8m Australian adults who have had a beer in the past 12 months, but not in the past four weeks, "so we need to be constantly evolving and offering distinctive choices and flavours that appeal to a wider group of people".

Lion added: "We hope that Aussies who may not choose beer that often, will be intrigued by Hahn Radler."

Lion launched a radler in 2008 - Lion's Barefoot Radler - before the brewer was taken over by Japan's Kirin Holdings the following year.


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