Heineken's Blind Pig
Heineken's Blind Pig spirit-cider
Category - Cider, with spirit flavour, 4% abv
Available - From this month
Location - UK, on-trade, in London, Birmingham, Glasgow, Leeds and Brighton
Price - RRP of GBP4.95 (US$7.54) per 50cl bottle
Distribution - Heineken
Heineken has launched a spirit-flavoured cider in the UK on-trade that takes its name from a Prohibition-era ritual. Blind Pig, which has been released in 27 bars in the country ahead of a wider roll-out this year, will come in three flavours: Bourbon & blueberry, whisky, honey & apple, and rum & poached pear.
The brewer has launched a website for the brand, but is not expected to launch a major marketing campaign behind the release, according to UK publication Marketing today.
Heineken also owns the Desperados spirit beer brand, adding Desperados Verde to the UK portfolio last year.
Sectors: Beer & cider, Product launches
Companies: Heineken
