News

Product Launch - Heineken's Blind Pig spirit-cider

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

Will 2020 see Campari Group back on the M&A hunt?

just-drinks speaks to Ocean Spray Europe MD

MORE

Heineken's Blind Pig

Heinekens Blind Pig spirit-cider

Heineken's Blind Pig spirit-cider

Category - Cider, with spirit flavour, 4% abv

Available - From this month

Location - UK, on-trade, in London, Birmingham, Glasgow, Leeds and Brighton

Price - RRP of GBP4.95 (US$7.54) per 50cl bottle

Distribution - Heineken

Heineken has launched a spirit-flavoured cider in the UK on-trade that takes its name from a Prohibition-era ritual. Blind Pig, which has been released in 27 bars in the country ahead of a wider roll-out this year, will come in three flavours: Bourbon & blueberry, whisky, honey & apple, and rum & poached pear.

The brewer has launched a website for the brand, but is not expected to launch a major marketing campaign behind the release, according to UK publication Marketing today.

Heineken also owns the Desperados spirit beer brand, adding Desperados Verde to the UK portfolio last year.


Sectors: Beer & cider, Product launches

Companies: Heineken

Related Content

Portman Group dismisses complaint Heineken's Orchard Thieves encourages

Portman Group dismisses complaint Heineken's Orchard Thieves encourages "illegal behaviour"...

Optimist Drinks' Optimist 0%-abv spirits range - Product Launch - No & Low Spirits in the US data

Optimist Drinks' Optimist 0%-abv spirits range - Product Launch - No & Low Spirits in the US data...

Heineken UK cuts sugar from cider brands, adds calorie info

Heineken UK cuts sugar from cider brands, adds calorie info...

Brothers Drinks becomes The Showering Cider Mill

Brothers Drinks becomes The Showering Cider Mill...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?