News

Product Launch - Heaven Hill Brands' Elijah Craig 18-Year-Old Single Barrel Bourbon

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

How wine can surf the waves of consumer change

MORE

Heaven Hill Brands' Elijah Craig 18-Year-Old Single Barrel Bourbon

Heaven Hills Elijah Craig 18-Year-Old Single Barrel Bourbon

Heaven Hill's Elijah Craig 18-Year-Old Single Barrel Bourbon

Category - Spirits, whisky, US, Bourbon

Available - From this week

Location - US, on a "limited national basis"

Price - SRP of US$120 per 75cl bottle

Heaven Hill has re-launched the 18-year-old expression of its Elijah Craig Bourbon after a three-year break. Elijah Craig 18-Year-Old Single Barrel Bourbon was discontinued in 2012 "due to inventory shortages", according to the company. Limited to 15,000 units, the Bourbon will roll out to "most major metro markets" and will be available in a three-bottle case.

Heaven Hill is also re-releasing the 23-year-old iteration in limited quantities in the US.

Last month, the company completed its acquisition of the Deep Eddy vodka brand.

Show the press release

To the delight of scores of Bourbon fans who have lamented its absence, Elijah Craig 18-Year-Old Single Barrel Bourbon is back. Heaven Hill Brands, the nation's largest independent family owned and operated distilled spirits supplier, is once again offering the highly sought after and critically acclaimed American Whiskey after a three year hiatus due to inventory shortages. A past winner of the "Best Bourbon" award at the San Francisco World Spirits Competition, Elijah Craig 18-Year-Old Single Barrel was first introduced by Heaven Hill in 1994, and quickly gained legendary status at a time when super-premium Bourbon offerings were few and far between. As demand for the rare whiskey grew, along with growing demand for Heaven Hill's other super-premium Bourbons, there were simply not enough 18-year-old barrels that met the Master Distiller's strict quality standards, so the bottling was discontinued in 2012. Since then, stocks have come back into line, allowing Elijah Craig 18-Year-Old Single Barrel to again be offered on a limited national basis at a suggested retail price of $120 for the 750ml bottle. Heaven Hill also announced it is re-releasing a limited number of barrels of Elijah Craig 23-Year-Old Single Barrel, which has been bottled, also in limited quantities, since 2013 and carries a suggested retail price of $199.

Elijah Craig 18-Year-Old Single Barrel quickly gained a cult following upon its release as the oldest single barrel Bourbon on the market, and one that garnered multiple medals and awards throughout the nation and the world. It captured Double Gold/Best Bourbon at the San Francisco World Spirits Competition and was named one of the top 50 spirits by Wine Enthusiast Magazine. Arguably a victim of its own success, the brand was furloughed just as the high-end Bourbon market exploded, and since then connoisseurs have consistently inquired about when it might return.

Heaven Hill will be releasing only about 15,000 750ml bottles of Elijah Craig 18-Year-Old Single Barrel this fall, packed in a three bottle case, and it will be available in most major metro markets nationwide on an allocated basis. The face label has been slightly altered since its last appearance in 2012, with the logotype now echoing the same Elijah Craig typographic treatment as the Elijah Craig Small Batch, Elijah Craig Barrel Proof, and the Elijah Craig 23-Year-Old Single Barrel. The new Elijah Craig 18-Year-Old Single Barrel now presents a consistent family look with the 23-Year-Old Single Barrel, with the former using a blue and copper colored face label and the latter a green and copper color palette.

The selection process for the Elijah Craig Single Barrel is one of the most stringent at Heaven Hill. From an aging inventory of 1.1 million barrels, the second largest American Whiskey holdings in the world, Master Distillers Craig Beam and Denny Potter select only barrels that have rested at low storage, and then further choose only those that meet their strict nosing and taste criteria. While taste nuances will vary slightly from one barrel to the other, as they should in a single barrel offering, in general they have selected for complex, multi-layered taste profiles that balance the 18 years in new charred oak with sweet and spicy grain notes. As befits a Bourbon that has seen 72 variable Kentucky seasons, the finish is long and warm.

The Elijah Craig 23-Year-Old Single Barrel is even more limited in quantity than the 18-Year-Old. The additional five years of maturation gives the 23-Year-Old a honeyed, dry oakiness, while still retaining the spicy and long finish. 

"We at Heaven Hill have been offering aged Bourbons and single barrel bottlings as old as 18, 23, or even 27 years, for longer than anyone else," noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Brands. "Our experience in this arena, along with our renowned quality standards and inventory of over one million aging barrels, means we can select and bottle extra-aged Bourbons that are unlike any others in the world, and provide a unique tasting experience for the true aficionado. This is really showcased in the Elijah Craig 18 and 23-Year-Old Single Barrel bottlings."

Original source: Company Release


Related Content

"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven...

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands...

No rye for 2017 Van Winkle Bourbon series

No rye for 2017 Van Winkle Bourbon series...

"Highland Park was a brand that lacked emotion" - Interview, Edrington's Highland Park brand directo...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?