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Product Launch - Harvest Hill Beverage Co's Juicy Juice Splashers

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Harvest Hill Beverage Co's Juicy Juice Splashers

Juicy Juice Splashers claim to be lower in sugar

Juicy Juice Splashers claim to be lower in sugar

Category - Soft drinks, fruit juice

Available - From this month

Location - US, nation-wide

Harvest Hill Beverage Co is launching a lower-sugar version of its Juicy Juice brand in drink pouches in the US.

The company claims Juicy Juice Splashers cut sugar content in half by adding filtered water, addressing health concerns from parents over which soft drinks children consume. The pouches are available in four flavours - Fruit Punch, Berry Lemonade, Peach Mango and Tropical Twist.

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In April, Harvest Hill Beverage completed its US$55m purchase of American Beverage Corp, owner of the Little Hug fruit juice range.


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