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Product Launch - Gruppo Campari's Skyy Infusions Texas Grapefruit, Pacific Blueberry

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Gruppo Campari's Skyy Infusions Texas Grapefruit, Pacific Blueberry

Gruppo Camparis Skyy Infusions Texas Grapefruit, Pacific Blueberry

Gruppo Campari's Skyy Infusions Texas Grapefruit, Pacific Blueberry

Category - Spirits, vodka, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - RRP of US$1.99 per 5cl, $18.49 per 75cl, $26.49 per 1-litre and $32.99 per 1.75-litre

Distribution - Campari

Campari has readied another two variants from its Skyy Infusions flavoured vodka range. The grapefruit and blueberry expressions join citrus, Moscato grape, strawberry, pineapple, blood orange, coconut, dragon fruit, cherry, passion fruit and raspberry in the flavoured vodka stable.

The company also launched peach and vanilla bean flavours in the US two years ago.

Late last year, Campari CEO Bob Kunze-Concewitz warned that the Skyy Infusions range was “suffering from a slowdown in flavours” in the US.

Show the press release

SKYY Vodka, the number-one premium vodka brand founded and made in the USA, has expanded its innovative, award-winning line of infused vodkas with two new flavors: SKYY Infusions Texas Grapefruit and SKYY Infusions Pacific Blueberry. Made with natural ingredients, these new infusions blend juicy grapefruit and ripe blueberry with SKYY’s premium distilled vodka, creating two vibrant spirits that are perfect for any cocktailing occasion.

SKYY’s progressive spirit means selecting only the finest natural ingredients to capture the essence of each fruit flavor. Pairing its proprietary, innovative infusions process with one of the juiciest grapefruit varietals, SKYY Infusions Texas Grapefruit has captured the true taste of fruit ripened on the tree until the peak of perfection. The Lone Star State is one of the top producers of grapefruit in the US, known for growing grapefruit that are superior in taste with sweet, red interior. When grown in an environment of hot summer nights, Grapefruit reaches its finest quality, making Texas the perfect place to grow this flavorful citrus. SKYY Infusions Texas Grapefruit delivers a bold flavor that is ideal for the ingredient-driven cocktailing trend.

In recent years, US consumption of fresh blueberries has been on the rise. According to statistics published by the United States Department of Agriculture, per capita consumption of fresh blueberries grew 411 percent from 2000 to 2012. Tapping into the current trend towards natural, infused products, SKYY Infusions Pacific Blueberry has bottled the essence of fresh blueberries and offers smooth vodka bursting with intense, fruit-forward, ripe blueberry aroma and taste. This premium blueberry offering from SKYY captures notes of fresh-picked, flavor-packed berries from prime growing areas of the great Northwest where damp climate and acidic soil make it the perfect setting to grow robust blueberry bushes.

“When you exclude confectionary flavors, which are in free fall and down -17.6%, flavored vodka is incredibly buoyant and growing at 9.6% (Nielsen). The category has shifted away from confectionary and gimmicky flavored vodkas back toward vodkas with a more sophisticated taste profile,” said Jason Daniel, Category Marketing Director, Vodka, Campari America. “By actually infusing vodka with Texas Grapefruit and Pacific Blueberry, SKYY is able to capture the true essence of these fresh fruit flavors, which in turn elevates the entire cocktail experience. No other flavored vodka delivers this authentic taste like award-winning SKYY Infusions, which is why the line has continued to outperform the flavored vodka category every year since its launch in 2008.”

Both Texas Grapefruit and Pacific Blueberry will be delivered in SKYY’s new modernized packaging. To give the iconic blue bottle even more impact with consumers, SKYY Infusions bottles feature a new label inspired by the fine detailing of garnishes found in upscale cocktail bars. As opposed to caricatures of the fruit, the enhanced laser-crisp fruit images on the new package represent life-like garnishes, which better convey that SKYY Infusions are “more natural” and “more authentic” according to consumer research. The bottle also includes a new, premium brushed silver cap, along with metallic color-coded cap rings that help designate each flavor when on the back bar.

SKYY Infusions Texas Grapefruit and Pacific Blueberry join the brand’s existing line of premium flavors, which includes Citrus, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Pineapple, Blood Orange, Coconut, Dragon Fruit, Cherry, Passion Fruit and Raspberry. Since the introduction of SKYY Vodka in California in 1992, the brand has always been an innovator. With the development of SKYY Infusions, first released in 2008, SKYY Vodka charted a new course for flavored vodkas by creating products that cater to the current consumer trend toward natural, infused products that elevate the taste experience. SKYY Infusions have quickly become a centerpiece of classic and contemporary cocktailing.

SKYY Infusions Texas Grapefruit and Pacific Blueberry, both 70 proof (35% ABV), will be available in 50ml ($1.99), 750mL ($18.49), 1L ($26.49) and 1.75L ($32.99).

Original source: Com


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