Global Brands House of Cocktails RTS range

Global Brands' House of Cocktails RTS range

Global Brands' House of Cocktails

Category - Ready-To-Serve cocktails, 4% abv

Available - From this month

Location - UK, off-trade in branches of Tesco and One Stop

Price - Not specified, available in 25cl cans

Global Brands has launched a five-strong portfolio of premix cocktails in the UK. The range comprises Mojito, Woo Woo, Strawberry Daiquiri, Appletini and Cosmo.

“We have identified a clear opportunity for the off-trade, where value and convenience need to be at the heart of every retailers offer,” said Simon Green, marketing director at UK-based Global Brands. “The House of Cocktails range allows supermarkets to capitalise on the ‘Big Night In’ trend.”

Show the press release

Global Brands has launched House of Cocktails, a new range of Ready to Serve (RTS) premix cocktails in 250ml cans, designed to offer a great value single serve cocktail solution for the off-trade channel.

The range is made up of current favourites, including: Mojito, Woo Woo, Strawberry Daiquiri, Appletini and Cosmo all at 4% ABV.

RTS cans are growing +15.8%, largely in response to the increase in home drinking occasions, House of Cocktails stands out as a simple and cost effective way to recreate drinks without the need for specially trained bar tenders or complicated ingredients.

Simon Green, Marketing Director at Global Brands comments: “We have identified a clear opportunity for the off-trade, where value and convenience need to be at the heart of every retailers offer.

“The House of Cocktails range allows supermarkets to capitalise on the ‘Big Night In’ trend, stocking brands, which give consumers the chance to experience bar drinks at home.”

House of Cocktails is now available to buy in Tesco and One Stop stores.

Original source: Company Release