Freixenet's Yvon Mau Fruity Touch and Frozen Rosé

Freixenet's Yvon Mau Fruity Touch, Frozen Rosé

Category – Wine-based fruit-flavoured drink, 7% abv for Fruity Touch, 9% abv for Frozen Rosé

Available – From this month

Location – France, off-trade

Price - Fruity Touch, EUR2.95 (US$3.29) per 75cl bottle and EUR8.95 per 3-litre BIB. Frozen Rosé, EUR3.45 per 75cl bottle

Distribution – Yvon Mau

Freixenet-owned Yvon Mau will next month launch two wine-based flavoured drinks - Fruity Touch and Frozen Rosé, marking its entry in what the company describes as "a strong growth segment".

'Fruity Touch' is available in four flavours - pink grapefruit, wild strawberry vine peaches and melon. The pink grapefruit flavour is also available in a 3-litre bag-in-box format.

"With Fruity Touch, we've created the perfect balance of fruit, freshness and low alcohol content which meets the expectations of an essentially young and feminine clientèle who above all are looking for something light and tasteful," enthuses Yvon Mau.

Frozen Rosé, meanwhile, is looking to capitalise on the success of the 'with ice' trend. The packaging incorporates a thermo-sensitive sticker which indicates when the apéritif drink is at optimum temperature.

Both Fruity Touch Frozen Rosé will be available in leading French supermarket outlets.

Spain-headquartered Freixenet bought Bordeaux-based Yvon Mau in 2001.