Russian Bear Single Batch Grain Vodka

Russian Bear Single Batch Grain Vodka

Edward Snell & Co's Russian Bear Single Batch Grain Vodka

Category - Spirits, vodka, 43% abv

Available - From 1 November

Location - South Africa, off-trade; retailers include Pick n Pay, Shoprite, Checkers, Makro, Liberty Liquors and Ultra Liquors

Price - SRP of ZAR129.99 (US$11.70) per 75cl bottle

Distribution - Edward Snell

South African spirits producer Edward Snell & Co has released a “premium” extension to its Russian Bear vodka brand targeted at the gifting market.

Russian Bear Single Batch Grain Vodka is priced slightly below other “premium” vodkas in South Africa, Edward Snell said. It “offers the Russian Bear franchise the opportunity to further build its premium credentials by extending its range up the price ladder while investing in brand-building opportunities around this variant”, the company said.

Last year, Edward Snell launched a Russian Bear extension pre-mixed with energy drink ingredients.