Diageos Crown Royal Northern Harvest Rye

Diageo's Crown Royal Northern Harvest Rye

Diageo's Crown Royal Northern Harvest Rye

Category - Spirits, whisky, Canada, blended rye, 45% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$29.99 per 75cl bottle

Distribution - Diageo

Diageo has released the first blended rye whisky from its Crown Royal Canadian whisky brand. Crown Royal Northern Harvest Rye will target the rising consumer trend in North America for "pre-Prohibition era cocktails", the company said earlier today.

At the same time, the brand's 'hand-selected barrel whisky' programme will roll out nationally beyond its initial availability in Texas.

Late last year, Diageo claimed victory in a legal battle with Mexcor over its "copycat drawstring bags" such as those used with Crown Royal.

Show the press release

Crown Royal is proud to introduce its first-ever blended rye whisky, Crown Royal Northern Harvest Rye. This offering combines the richness of Northern harvest rye grains with the unmistakable smoothness of Crown Royal to create a perfectly balanced whisky.

"With rye whiskies serving as integral components of the Crown Royal Deluxe blend for more than 75 years, it was a natural and authentic extension to provide our loyal fans a rye offering," said Yvonne Briese, Vice President of Marketing, Diageo North American Whiskey. "There is also a tremendous growth opportunity within the rye category as consumers gravitate toward quality products they know and trust while experimenting with pre-Prohibition era cocktails."

The distinct Canadian climate provides the ideal conditions for growing rye grains. This is due to the fact the grains are planted in the fall, then blanketed with snow during the harsh winter months and only finish their growth cycle once they have sprouted throughout spring and summer. The extra time the grains take to fully mature results in flavorful hints of fruit, cloves and spice.

Crown Royal Northern Harvest Rye provides consumers with a very smooth and spicy flavor profile that can be mixed into traditional rye cocktails, such as the Manhattan or Old Fashioned. Available at 90 proof / 45% Alcohol by Volume, Crown Royal Northern Harvest Rye will be sold at a suggested retail price of $29.99 for a 750 mL bottle.

To further enhance its portfolio, Crown Royal will also expand its highly sought after Crown Royal Hand Selected Barrel whisky program to select markets across the country. First offered exclusively in Texas, Crown Royal Hand Selected Barrel features the heart of the Crown Royal blend, our Coffey Rye whisky. Whisky adorers can savor the signature Crown Royal smoothness through this single barrel liquid that is produced from the brand's unique Coffey Rye Still, the only known still of its kind in North America, located in Gimli, Manitoba.

This is the first national rollout of a barrel program by the Crown Royal brand, where select retailers are able to purchase an entire barrel for their whisky enthusiasts to enjoy. To commemorate the purchase, every bottle produced from the barrel will also feature a personalized medallion denoting the retail location. Crown Royal Hand Selected Barrel is 103 proof / 51.5% Alcohol by Volume and will be sold at a suggested retail price of $54.99 for a 750 mL bottle.

Both Crown Royal Northern Harvest Rye and Hand Selected Barrel include a box and a felt bag.

Original source: Company Release