Market research
Product Launch - Diageo's Ciroc Apple Infused Vodka
Diageo's Ciroc Apple Infused Vodka
Category - Spirits, vodka, flavoured, 35% abv
Available - From this month in on-trade
Location - US
Price - SRP of $30.99 per 75cl bottle
Diageo has launched a new flavour in its Ciroc portfolio, the vodka range partnered with Sean "Diddy" Combs.
Ciroc Apple Infused Vodka is the sixth flavour in the range and is now available in the US on-trade. It will gain national distribution in January.
Combs, who has an ongoing social media spat with fellow rapper-turned-businessman 50 Cent over their rival vodka brands, often leverages his celebrity profile to market Ciroc. He unveiled Apple Infused Vodka on Seth Meyers' late-night TV show this week.
