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Diageo's Captain Morgan Coconut, Grapefruit, Pineapple Rums

Diageo has released three flavoured Captain Morgan extensions

Diageo has released three flavoured Captain Morgan extensions

Category - rum, flavoured, 35% abv

Available - From this month

Location - US, nation-wide, off-trade

Price - SRP of US$15.99 per 75cl bottle

Diageo has released three flavoured variants in the US under its Captain Morgan rum brand.

The coconut, grapefruit and pineapple expressions come on the back of the launch of a limited edition spiced extension in the country last year.

In Diageo results for the latter six months of 2014, released last month, the Captain Morgan portfolio posted a 4% dip in sales on a 2% slip in volumes.

Show the press release

Captain Morgan is taking the beach with a tidal wave of flavor - and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the country, the Captain Morgan Rum Company will introduce three flavors to its fleet-- CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN® Coconut Rum, and CAPTAIN MORGAN Grapefruit Rum.

Crafted from the sparkling waters of the Caribbean, Captain Morgan's new flavors are five times distilled and made with fine cane molasses. Each expression blends natural flavors with CAPTAIN MORGAN White Rum, resulting in a liquid that can be enjoyed as the key ingredient in a number of island-inspired cocktails.

"This summer, we're looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America. "After last year's successful launch of CAPTAIN MORGAN White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products."

At 70 proof (35% ABV), CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Coconut Rum, and CAPTAIN MORGAN Grapefruit Rum are available nationally, with a suggested retail price of $15.99 for a 750 mL bottle. These flavors are the newest additions to the brand's robust portfolio of offerings that includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Black Spiced Rum and CAPTAIN MORGAN White Rum.

Original source: Company Release


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