Diageo and Combs Wine & Spirits' DeLeon Tequila's Platinum and Reposado
Platinum adds to the DeLeón portfolio
Category - Spirits, Tequila, 40% abv
Available - From this month
Location - US, nation-wide
Price - From US$60 per 75cl bottle
Diageo and Combs Wine & Spirits have launched the first new expressions in the DeLeón range since they formed a JV for the Tequila brand.
DeLeón Platinum and Reposado will be available in the US from this month, the companies said today. An Anejo priced $75 per bottle will be released next Summer.
In January, Diageo agreed a 50/50 global partnership with Combs Wine & Spirits for DeLeón. The deal, whose financial terms were not disclosed, built on a tie-up between the company and Combs on Cîroc vodka in 2007.
The new releases will increase the DeLeón portfolio to six, alongside Diamante, Extra Anejo and Leona.
Sectors: Product launches, Spirits
Companies: Diageo
