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Product Launch - Diageo and Combs Wine & Spirits' DeLeon Tequila's Platinum and Reposado

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Diageo and Combs Wine & Spirits' DeLeon Tequila's Platinum and Reposado 

Platinum adds to the DeLeón portfolio

Platinum adds to the DeLeón portfolio

Category - Spirits, Tequila, 40% abv

Available - From this month

Location - US, nation-wide

Price - From US$60 per 75cl bottle

Diageo and Combs Wine & Spirits have launched the first new expressions in the DeLeón range since they formed a JV for the Tequila brand.

DeLeón Platinum and Reposado will be available in the US from this month, the companies said today. An Anejo priced $75 per bottle will be released next Summer.

In January, Diageo agreed a 50/50 global partnership with Combs Wine & Spirits for DeLeón. The deal, whose financial terms were not disclosed, built on a tie-up between the company and Combs on Cîroc vodka in 2007. 

The new releases will increase the DeLeón portfolio to six, alongside Diamante, Extra Anejo and Leona.


Sectors: Product launches, Spirits

Companies: Diageo

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