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Product Launch - Campari America's Cynar 70 proof

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Campari America's Cynar 70 proof

Campari Americas Cynar 70 proof

Campari America's Cynar 70 proof

Category - Bitters, 35% abv

Available - From this month

Markets - US

Price - US$34.99

Gruppo Campari's US arm Campari America has introduced a 70 proof version of its Cynar bitter artichoke liqueur. Cynar 70 proof is made from the same secret recipe of 13 infused herbs and plants used to make the 17.5% abv original.

The original Cynar recipe was introduced in Italy in 1952. The name Cynar is derived from a property found in artichokes, cynarin. 

The company said the new, higher proof version of the original can be served as a digestivo either chilled, on the rocks, or as a higher-proof shot.

In August, Campari America outlined plans to expand its distribution agreement with Southern Wine & Spirits of America.


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