Brown-Forman's Woodford Reserve Master's Collection Sonoma-Cutrer Pinot Noir Finish

Category - Spirits, whiskey, Kentucky

Available - From next month

Location - Selected markets in the US and “limited” international markets

Price - SRP of US$99.99 per 75cl bottle

Brown-Forman is releasing new Woodford Reserve Kentucky whiskey expression finished in a Pinot Noir barrel from the Sonoma-Cutrer winery. 

The Master's Collection product cannot be called a Bourbon because the wine-cask finish does not adhear to the spirit's industry definition, however Brown-Forman said it “represents the overall direction of the category”. Sonoma-Cutrer is a California-based winery also owned by Brown-Forman.

In Brown-Forman's first-quarter results, released in August, Woodford Reserve and Woodford Reserve Double Oaked grew underlying net sales by double digits.