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Product Launch - Brown-Forman's Herradura Ultra Tequila

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Brown-Forman's Herradura Ultra Tequila

Brown-Formans Herradura Ultra Tequila

Brown-Forman's Herradura Ultra Tequila

Category - Tequila, 40% abv

Available - From this month

Markets - Mexico, US

Price - TBC

Herradura Ultra is a blend of Herradura's Añejo and Extra Añejo Tequila that has been aged for up to four years in American white oak barrels. A 'hint' of agave nectar is added before the liquid is filtered.

The launch will be supported by a marketing campaign.

Earlier this month, Brown-Forman announced "superb" full-year results with rising sales and profits.


Sectors: Product launches, Spirits

Companies: Brown-Forman

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