Product Launch - Berry Bros. & Rudd Spirits’ Blue Hanger 7

By | 16 September 2013

Click through to view Berry Bros. & Rudd Spirits’ Blue Hanger 7

Click through to view Berry Bros. & Rudd Spirits’ Blue Hanger 7

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Berry Bros. & Rudd Spirits’ Blue Hanger 7

Category - Spirits, whisky, Scotch, blended, 45.6% abv

Available - From this month

Location - US, off-trade from specialist retailers

Price - US$99.99 per 75cl bottle, limited to 3,088 units

Distribution - Anchor Distilling Co

The spirits division of Berry Bros. & Rudd has lined up the launch of the latest expression of Blue Hanger 7 blended malt. The iteration, which is the brand's seventh edition, comprises one hogshead of Bruichladdich 1992, one butt of Bunnahabhain 1990, four hogsheads of Miltonduff 1997 and two hogsheads of Bunnahabhain Moine (peated) 2006.

The brand is named after William ‘Blue’ Hanger, the Third Lord Coleraine, a regular customer of Berry Bros. at the end of the 18th century who was known for his high-quality attire.

Berry Bros also owns the The Glenrothes Scotch brand, after it completed a brand swap with Edrington Group in 2010.

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Berry Bros. & Rudd Spirits is delighted to release the latest expression of its award-winning blended malt, Blue Hanger 7, which will be available only in the USA. Limited to only 3,088 bottles, the new variant of Blue Hanger comprises the following constituent whiskies; one hogshead of Bruichladdich 1992, one butt of Bunnahabhain 1990, four hogsheads of Miltonduff 1997, two hogsheads of Bunnahabhain Moine (peated) 2006.

The blended malt whisky is named after William ‘Blue’ Hanger, the Third Lord Coleraine, a loyal customer of Berry Bros. at the end of the 18th century and the best dressed man of his day whose nickname came from his preferred colour of clothes as a young man. Originally the name of a Berry Bros. & Rudd blended Scotch whisky intended for the diplomatic export market in 1934, Blue Hanger had become obsolete a few years before Doug McIvor, spirits manager, began his experiments in vatting malts in 2003. His objective was, and remains, to create the best blended malt possible from existing stocks.

The initial release of Blue Hanger in November 2003 ran to a mere 700 bottles and was a vatting of only two single malts; Glen Grant and Glenlivet. The first commercially available blended malt assembled by McIvor, Blue Hanger immediately established a devoted following which has led to each subsequent release being eagerly anticipated by whisky enthusiasts around the world.

According to Doug McIvor; “This exceptional and very limited blended malt is just as impeccably turned out as William ‘Blue’ Hanger himself, with bewitching aromas of orange peel, melon skin, vanilla and peat-smoke. Hints of sandalwood, leather and moist pipe tobacco emerge augmenting the experience. The smokiness is firm but not dominant, allowing the fruit notes to frolic. The palate is luscious and complex, building with sweet fruity intensity and finishing with lingering peat-smoke and a spicy edge.”

As with every expression of Blue Hanger, the strength is 45.6%, in recognition of the original Berry Bros. blend which was bottled at 20 below proof. Blue Hanger 7 is only available in the USA at SRP $99.99.

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Edrington

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