Jim Beam Devils Cut & Cola 9%

Jim Beam Devil's Cut & Cola 9%

Beam Suntory's Jim Beam Devil’s Cut & Cola 9% RTD

Category - Spirits, RTD, 9% abv

Available - From 12 February

Location - Australia, nation-wide, off-trade

Price - SRP of AUD22.99 (US$18) per 4x25cl pack

Beam Suntory has launched a new Jim Beam RTD for its Devil's Cut range in Australia.

Jim Beam Devil’s Cut & Cola 9% has a higher abv than the original 6.66% Devil's Cut RTD, which was launched in 2012. Beam Suntory claim it is Australia's only “premium brand offering in the super high abv” category.

Jim Beam Devil's Cut was released in the US in 2011.