The Jim Beam Citrus Highball Grapefruit

The Jim Beam Citrus Highball Grapefruit

Beam Suntory's Jim Beam Citrus Highball Grapefruit

Category - Spirits, Bourbon, ready-to-drink, 6% abv

Available - From 28 July

Markets - Japan

Price - JPY189 (US$1.50)

Distribution – Suntory Holdings

Beam Suntory's Japanese unit, Suntory Spirits, has launched a ready-to-drink Jim Beam product in Japan for the first time.

Jim Beam Citrus Highball Grapefruit is also the first innovation to come out of the collaboration of Beam Suntory's Japanese and US teams since the company was created last year.

The grapefruit and Bourbon mix comes after Suntory Spirits increased the popularity of Jim Beam-based citrus highball's in Japanese bars through a promotional campaign, the unit said today.
The RTD contains 8% grapefruit juice and has a 6% abv.

Suntory Holdings acquired Beam Inc for US$16bn last April to create Beam Sunotry, creating the world's third-biggest spirits maker after Diageo and Pernod Ricard.