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Product Launch - Bacardi's Bacardi Tangerine

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Bacardi's Bacardi Tangerine

Bacardi Tangerine

Bacardi Tangerine

Category - Rum, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$12.99 per 75cl bottle

Distribution - Bacardi

Bacardi has added a further extension to its flavoured rum portfolio in the US. Bacardi Tangerine joins the range that includes Limon, Pineapple, Coconut, Mango and Dragon Berry.

The variant is also available in 5cl, 20cl, 37.5cl, 1-litre and 1.75cl sizes.

Why did Bacardi buy Banks Rum earlier this month? Click here

The full portfolio will also get a packaging update, which has been "created to ensure it is well balanced in order to produce the perfect pour".

Show the press release

BACARDÍ rum, the world's most awarded rum, announced today the latest addition to the iconic brand's flavored rum family, BACARDÍ Tangerine. Now available nationwide and with a new bottle design, BACARDÍ Tangerine, is infused with rich tangerine flavors to create a tangy and fresh taste, inspired by the brand's Caribbean heritage.

BACARDÍ rum created the flavored rum category twenty years ago when it launched BACARDÍ Limón(®) in 1995. The launch of BACARDÍ Limón was hailed by the industry as "the most successful spirit launch of all time." The secret to the intense flavor in BACARDÍ flavored rums is starting every recipe with BACARDÍ Superior white rum, aging for one year and blending in rich, tropical fruit flavors. When it's all blended together the characterful rum amplifies these ingredients to unleash the richest possible fruit flavor--and the most vibrant experiences. The juicy taste and captivating aroma hits you as soon as you open the bottle. BACARDÍ Tangerine joins the lineup of flavored rums both on and off premise and is available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.

"This anniversary year is a big deal for BACARDÍ flavored rums and we always continue to expand the portfolio with innovative flavors to meet our consumer's needs for rich taste experiences," said Shane M. Graber, Vice President and Brand Managing Director BACARDÍ rum North America. "With the introduction of Tangerine, the brand delivers a flavor profile for consumers to enjoy throughout the summer during pool parties and at the beach."

BACARDÍ rum is introducing its six core delicious BACARDÍ flavored rums in the brand's new pack design, designed in consultation with some of the world's leading bartenders. It has been created to ensure it is well balanced in order to produce the perfect pour. In addition to BACARDÍ Tangerine, BACARDÍ Limón, BACARDÍ Pineapple, BACARDÍ Coconut, BACARDÍ Mango and BACARDÍ Dragon Berry will also sport the new pack design starting this summer.

The new product and design launch is supported with a multi-million dollar media plan, including on-and off-sampling and promotion.

Original source: Company Release


Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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