News

AUSTRALIA: Producers told to focus on premium to crack German market

Most popular

Constellation cuts losses on Ballast Point folly

Why hard seltzer's US success won't translate

US Champagne tariffs threaten critical blow

just-drinks' M&A database - November

Why spirits should embrace cross-category trend

MORE
Australian wineries should resist volume temptation and concentrate on premium products and prices as they try to expand export to Germany, according to Alexander Margaritoff, chief executive of Hawesko Holdings AG, Germany’s biggest premium wine importer.

On a tour of Australian wine regions he told local journalists: “There’s a big temptation for Australian wine to go into supermarkets and into the cheap end. If you establish yourself as a producer of cheap wine it’s difficult to get into the other segments. The reputation of Australian wine should be based on premium products.”

Margaritoff’s comments were timely. The Australian industry is increasingly concerned that although exports continue to boom, volume and growth are almost confined to five English speaking markets, the UK, the US, Canada, Ireland and New Zealand, accounting for almost 84% of volume and value. Germany, just 2% of the market, is seen as a prime target.


Related Content

Zamora Co adds Lolea sangria stake to armoury

Zamora Co adds Lolea sangria stake to armoury...

Is South African wine about to crack the US? - Analysis

Is South African wine about to crack the US? - Analysis...

China moves past UK as Australia's No. 2 wine export market - figures

China moves past UK as Australia's No. 2 wine export market - figures...

"There's been a big consumer shift in drinks" - just-drinks speaks to Distill Ventures CEO Frank Lam...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?