Leading US and European wine regions are to sign a declaration to protect and promote "location" within the wine industry, the Office Of Champagne in the US said yesterday (18 July).

Representatives from the US regions of Napa, Sonoma, Oregon and Washington will be joined at round table discussions in Napa next week by the Champagne, Port and Sherry regions.

The producers are set to sign a declaration of joint principles on the need to protect wine origins. It is hoped this meeting marks the beginning of a broader, collaborative effort on the part of the trade associations.

"This effort comes at a time when there is growing concern about mislabeling and the lack of legal protection for geographic indications in the United States.  This joint effort will also focus on educating consumers about the importance of wine origin and the practice of clear and accurate labeling," a statement said.