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US: Primo Water in nationwide deal

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Bulk water supplier Primo Water Corporation has joined forces with Lowe's home improvement stores and Whirlpool water coolers to launch Primo Water in more than 1,200 stores across the US.

Primo claims to be the first nationally available brand of water for water coolers. The company said it aims to fulfil an "unmet" demand for convenient supplies of large bottled water.

"Single-serve bottles are great for activities away from home, but they are not always practical for home use," said Billy Prim, president and CEO of Primo Water Corporation.

"We knew we needed retail and appliance partners to help make water coolers available to stores in a variety of styles and affordable prices."

Suggested exchange prices at Lowe's are US$4.99 for three-gallon bottles and US$5.99 for five gallons. Bottle-with-water prices are US$11.99 and US$12.99 respectively.


Sectors: Water

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