GLOBAL: Premium beer sector set for further growth to 2016 - research

By Ben Cooper | 11 June 2012

The global premium beer market is set for growth over the coming four years, according to a recently-published report from just-drinks.

Total global premium beer sales are forecast to rise to 39.29m kl in 2016, from 34.02m kl in 2011, representing a compound annual growth rate (CAGR) of 2.8%. With all the major brewers "convinced of the merits" of pursuing a premium strategy, the report forecasts growth in premium beer on "every continent" between 2012 and 2016.

Understandably, perhaps given the economic situation and the relative maturity of some of the markets, European premium beer sales are forecast to show only "sluggish growth" of 1% per year over the next four years, with sales rising from 19.07m kl in 2011 to 20.04m kl in 2016.

North America will also show "modest growth" of 2% per year over the period, increasing from 5.37m kl in 2011 to 7.88m kl in 2016.

Asia is forecast to show the strongest growth, with sales expected to rise to 7.88m kl in 2016, from 5.37m kl in 2011,the report forecasts, while premium beer sales in South America will also grow strongly, achieving a CAGR of 6% per year. Middle East/North Africa are expected to return modest but consistent growth to 2016, principally on the back of increasing market sophistication.

For further details on the report, 'Premium beer in emerging markets – forecasts to 2016', click here.

Expert analysis

Premium beer in emerging markets – forecasts to 2016

This report looks at the moves introduced by the big four brewers to up production and increase sales of their 'premium' beer brands in emerging markets, and how they have distinguished premium from their mainstream brands. As the BRIC nations, plus many of their smaller, newly industrialising neighbours, represent huge potential for growth, this report offers unique insight and analysis for beer brand owners, marketers and strategists and will input into your strategic planning process.

Sectors: Beer & cider