Exports of Portuguese wine have seen double-digit sales growth in the US and UK in the first half of 2014, according to latest figures.
In the US, sales of Portuguese table wines, excluding port, rose by 19% to EUR15.47m (US$24.6m) in the six months to the end of June, trade group ViniPortugal said. Volumes in the period were up 21% to 6.51m litres year-on-year.
The group pointed to a two-year US$2.4m marketing campaign in the US which started in early 2012 as helping the performance.
In the UK, export sales in the six months, including port and madeira wine, rose by 17% to EUR21.42m, the body said. Volumes in the period grew by 10% to 69,743 hectolitres.
Still wine export volumes to the UK climbed by 21.6%, while value sales were up 31.4% to EUR10.2m.
Nuno Vale, ViniPortugal's marketing director, said: “We are delighted to see such a robust export performance to the UK and hope that these figures continue to rise during the remainder of the year as UK consumers continue to embrace and further discover the variety and quality of Portuguese wines.”
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Sectors: Wine
