News

UK: Portman Group offers digital ad training

Most popular

Why whisky can no longer ignore flavour's allure

How COVID has closed the digital gap - trends

Top US craft brewers in 2020 - data

Top US brewers in 2020 - data

Why COVID has changed trade shows forever - focus

MORE

The Portman Group will run free training sessions to help the alcoholic drinks industry get up-to-speed with responsible online advertising ahead of tighter regulations.

Portman said this week that it will run free, interactive training sessions on digital marketing in major UK cities during July, August and September.

The move from the drinks industry's self-regulatory body comes as the Advertising Standards Authority prepares to introduce tougher rules for online marketing by drinks companies.

Portman currently has guidance on responsible digital marketing, but this is not compulsory - unlike its code for radio, television and print media adverts.

For more information, click here.


Related Content

Portman Group dismisses complaint Heineken's Orchard Thieves encourages

Portman Group dismisses complaint Heineken's Orchard Thieves encourages "illegal behaviour"...

Portman Group dismisses complaints against

Portman Group dismisses complaints against "cartoon" alcohol brands...

Diageo teams up with advertisers, digital media to launch online safety alliance

Diageo teams up with advertisers, digital media to launch online safety alliance...

"The shift we're seeing is towards more personal and private social networks" - just-drinks speaks t...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?