Product Launch - UK: PomeGreat's 100% Pure Super-Strength Concentrate

By | 3 July 2013

Click through to view PomeGreats new juice

Click through to view PomeGreat's new juice

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PomeGreat's 100% Pure Super-Strength Concentrate

Category - Soft drinks, juice, pomegranate

Available - From this month

Location - Online only from PomeGreat website

Price - GBP30 (US$45.50) per 1-litre bottle. Each bottle contains 33 servings

PomeGreat has launched a concentrated version of its pomegranate juice drink.

100% Pure Super-Strength Concentrate is designed to be mixed with water, added to smoothies or mixed with yoghurt, PomeGreat said this week.

“This is the concentrated essence of a barrel load of pomegranates,” PomeGreat CEO Adam Pritchard said. “Essentially, it’s the equivalent of pressing the entire fruit of one pomegranate tree into a single bottle.”

PomeGreat said last year it would take out refined sugar from its entire line of pomegranate juices because of health fears.

Expert analysis

Juice, Mineral Water & Soft Drink Wholesaling in the UK - Industry Market Research Report

This industry includes wholesalers of carbonated soft drinks, bottled water, dilutables, fruit juices, fruit drinks and smoothies. Companies also wholesale still beverages and functional drinks, as well as sports and energy drinks.

Sectors: Product launches, Soft drinks

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