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UK: PomeGreat revamps juice range

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PomeGreat has relaunched its pomegranate juice range in the UK.

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The relaunch, announced yesterday (2 November), includes a packaging revamp and a new ingredient. The UK juice maker said its range now includes a 100% natural whole-fruit pomegranate extract, named PurePlus.

The range will be available in Morrison's, Asda, Sainsbury's, Waitrose and Tesco stores across the UK. The packaging revamp includes a new PomeGreat logo and a dark purple coloured carton, designed to give the product a more premium feel, the company said.


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